celebrity endorsers for review centers.. good or not?

Boy Abunda "my PR idol"
a celebrity endorser of one review center in the country..
why?

when i went home from office.. in the middle of the espana road you'll see tons of review centers.. from UST to Morayta you'll see it.. but i had one thing in mind that makes me so so weird..

the question: why are still there a celebrity endorser for review centers?

is it for a reason that publicity is important? is the endorser taken the exam and passed? is the endorser paid good to promote that certain review center?

why not put an endorser who passed the exam.. a board top notcher.. so that many would know how great your center is and publicity is not an important word in their dictionary..

so why celebrities?

being a communications practitioner finds my time to critic, but i am just curious.. (gagawa na nga kayo ng commercial, scripted pa..)

well that's my opinion.. i salute all review centers for their effort in obtaining their goal to let a student pass its licensure exams..

wag lang sanang mag-dayaan..